What it’s All About
The goal of this project is to take a stand against the visual pollution to which people in urban environments are constantly subjected. Today our cities are overflowing with advertising messages. Since most mass produced products only slightly vary in terms of content, artificial brand images have been constructed in order to make products appear unique.
It is becoming increasingly difficult to get through to the information-overloaded consumers of today. And how does the marketing world respond to this problem? By pumping consumers full of even more advertising!
Our approach: forget all the glitz, gold-rimmed promises and concentrate on that which matters most – the product itself! It is for this reason that our products have neither a name nor a logo. The layout is as basic as possible. Our products promise nothing more than the delivery of their contents: BIER (beer) and WEINSCHORLE (wine spritzer). Because taste doesn’t need a name.